This is a presentation I gave at a conference in 2012. Although it was a couple of years ago, many of the examples are still relevant. In fact, looking back now I’m still surprised marketers haven’t embraced Location Marketing with more enthusiasm. Perhaps, because it requires investment in technology and understanding? Or maybe, with so much resources having now gone in to websites and social media, brands are wary of stretching themselves too thinly in to a new, as-yet-unproven area.
I think the situation will likely change when (if?) Apple place NFC in to their iPhone, but for now this exciting future will remain a series of low key, one-off experiments by a few innovative companies.