Million are expert in SEO and understand the key to achieving high rankings: Creating quality content. Unlike many SEO companies, who are really just link building using blog rings and low quality sites, we take a long term view that a site must create quality that people want to share, link to and comment on.
However, this presents challenges. Retailers are not used to writing content, and publishers rarely understand retail. We believe there will be a gradual convergence between retail and publishing. Retailers need to write, blog and video about their products and understand their customers. And publishers should realise there is huge opportunity to sell direct to their audience rather than push them towards third-party retailers.
We use Raven Tools to manage our SEO. All clients are provided with a login to follow our strategy, results and analysis.