Neil Cartwright will be presenting at the Cross Media Conference, held at the London Business Design Centre on September 3rd.
Panel: “How to prove the value of digital marketing to get senior management buy-in”. Digital marketing requires investment – in people, skills, technologies and processes. Senior management buy-in is essential to get the funding for this. But how do you persuade senior management of the value of digital marketing, whether it’s social, mobile, online or email? During this session, the panel will discuss strategies and tactics to demonstrate and communicate the value of digital marketing within your business.
Business Design Centre, 52 Upper Street, London, Greater London, N1 0QH